Real Estate Photography by Igor Heifetz
You don’t have to spend a fortune to stand out from the competition. But looking for the cheapest option usually defeats your purpose ten fold. 92% of buyers will view properties online before they ever talk to a real person. This means that your property’s photos and video, have to do most of the convincing. The imagery you use for your advertising is what the buyer will make a split-second decision on.
My goal is to return the best pictures possible, even if it means spending extra hours on shooting, retouching, or reshooting individual photos. I invest a lot of time into finding the best angles, moving the furniture and lighting the interior.
Greetings! My name is Igor Heifetz and I live in the most beautiful place in Florida – Fort Lauderdale, the “Venice of America” as it is known to tourists. I moved to the Sunshine State from the Garden State in 2017 and I love its climate, scenery and relax attitude. Yes, sometimes it reminds me of Russian Spa (banya how we call it) but that is why we have AC everywhere.
Here should go a tearful story about my childhood in a cold and unwelcoming snowy Syberia where the only good thing I had was a little camera. Let’s skip that. I guess you want to know what I can do for you? Am I right?
Take a look at the images above. I want you to have something similar for your listing. Let’s do some magic! You already did your part and found a real estate jewel, now is my part – let me show how we can make it shine!
I want you to sell more properties! Do you think better images can help you with that? If the answer is yes, let’s work together!
Wait! There is more! I also offer video and drone services!
Interior & Exterior Photography
Property Walk-trough Video
Aerial Photography & Video
How to prepare a home for professional photography
Here is a list of ideas and tips on how to help your client get ready for a professional photoshoot.
Inside the Home
- De-clutter as much as possible. Put away toys, clothing, dishes, towels, shoes, etc. It’s a lot cheaper to put these things away before the photoshoot than to pay to have the photos “photoshopped”.
- Depersonalized to a certain degree. Photos of young children and any potentially offensive art (believe me, I’ve seen it all!) should be put away.
- Remove any seasonal/holiday decorations that can quickly outdate your photos.
- Dust and vacuum.
- Make all the beds, fluff all the pillows, and check the bed skirts.
- Clean the kitchen sink and put away all the dishes.
- Clear all kitchen countertops and put away toasters, can openers, etc.
- Clear all bathroom countertops and put away all personal items.
- Remove all shampoos, conditioners, body washes, etc. from the shower.
- Put out the guest towels and hide all the others.
- Hide all trash cans.
- Remove all magnets and decorations from the refrigerator.
- If there are pets, hide all food/water bowls, pet beds, and pet toys.
- Put all toilet seats and lids down.
- Replace all burned-out light bulbs.
- Consider decorating the tables with your prettiest place settings.
- Consider putting out vases of fresh flowers.
Outside the Home
- Have the lawn trimmed, leaves raked, bushes and trees pruned.
- Clean up after any animal
- Put away all garbage cans, hoses, garden tools, toys, bikes etc.
- Hide any “cute” yard decorations.
- In snowy climates, shovel snow from walkways, driveways, patios, decks when necessary.
- If there is a pool, hot tub, or spa, take any security gate down, uncover, and clean.
- If there will be any twilight photos taken, replace any broken lighting on the home, around the landscape, and in the pool.
- Open the umbrellas on any patio sets.
- When in season, uncover grills.
- Remove any seasonal/holiday decorations.
- Consider adding splashes of bright colored flowers to the landscape and in pots.
Right Before the Photographer Arrives
- Turn on ALL interior lights – even lights in furniture cabinets.
- Turn OFF all ceiling fans.
- Light fireplaces and candles.
- Open all blinds, shades, and curtains.
- Clear all cars and vehicles from the driveway and the street in front of the home.
- Please secure any potentially aggressive animals in a safe location, away from all rooms being photographed.